17. The strategy of supporting business doesn’t mean that we make emphasis on group promotional activities/ Does the strategy of supporting business mean that we make emphasis on group promotional activities?

18. Our company isn’t ready to implement the strategy of driving the business/ Is our company ready to implement the strategy of driving the business?

19. You don’t need reliable information/Do you need reliable information?

20. A regional manager doesn’t set business objective for this territory for the period of three months/Does a regional manager set business objective for this territory for the period of three months?

21. Business objectives are not always set in terms of sales and money/ Are business objectives always set in terms of sales and money?

22. A regional manager doesn’t first set objectives in terms of sales/ Does a regional manager first set objectives in terms of sales?

Задание №6: Письменно задайте вопросы к подчеркнутым словам в предложении:

1. An effective territory management starts with deep business analysis.

• Who starts an effective territory management with deep business analysis?

• What management starts with deep business analysis?

• With what business analysis does an effective territory management start?

2. The regional manager has analyzed the key marketing indicators for a business strategy.

• Who has analyzed the key marketing indicators for a business strategy?

• What manager has analyzed the key marketing indicators for a business strategy?

• What has the manager done?

• What has the regional manager analyzed?

• What strategy has the regional manager analyzed?

3. All key market indicators must be analyzed in terms of time (year vs year) and in terms of territory.

• What must be analyzed in terms of time (year vs year) and in terms of territory?

• What indicators must be analyzed in terms of time (year vs year) and in terms of territory?

• How must all key market indicators be analyzed?

4. BCG Matrix is recommended to visualize potential business strategy for a product/business.

• What is recommended to visualize potential business strategy for a product/business?

• What Matrix is recommended to visualize potential business strategy for a product/business?

• Why is BCG Matrix is recommended?

5. BCG-Matrix was developed by a group of Canadian market specialists.

• What was developed by a group of Canadian market specialists?

• By what group of specialists was BCG-Matrix developed?

6. Two main scales of the BCG-Matrix represent relevant market and our product market share.

• What represents relevant market and our product market share?

• What scales represent relevant market and our product market share?

• What do two main scales of the BCG-Matrix represent?

• What market share do two scales of the BCG-Matrix represent?

7. The lines marked red in the BCG-Matrix show the average country indicators in relevant market dynamics and in our product market share.

• What shows the average country indicators in relevant market dynamics and in our product market share?

• What lines show the average country indicators in relevant market dynamics and in our product market share?

• What do the lines marked red in the BCG-Matrix show?

8. Each of the four segment of the BCG-Matrix represents some business strategy.

• What represents some business strategy?

• What segments of the BCG-Matrix represent some business strategy?

• What does each of the four segment of the BCG-Matrix represent?

9. The strategy of driving the business is chosen when the relevant business grows and our market share is small