2. He often works in the office. I can’t agree with you here because Andrey always works in the field.

3. I think the presentation will take about half an hour. You are right.

4. Can I get to the polyclinic by bus? Certainly (you can).

5. Shall we work at the exhibition? That goes without saying.

6. Do we have enough time for one more call? Not at all.

7. It is so difficult. On the contrary it is very easy.

8. Today is Tuesday. Excuse me, but today is Wednesday.

9. When will the cycle conference of the company take place? I have no idea.

10. The physician has written out some prescriptions. Looks like that.

11. Did I get you right? I am afraid not. I meant to say that it is impossible.

12. I am afraid I didn’t get you. Speak to the point.

13. I beg your pardon? As a matter of fact it is not so important.

14. Where were we? You were telling me about your plans for the next week.

15. Excuse me I didn’t get you. Well, how shall I put it. The matter is that it all is rather unusual.

16. It doesn’t make sense. Please, speak to the point.

17. Do you know what he meant to say? Yes, I do. The matter is that he has found several new medical institutions in his territory.

18. I don’t know how to put it. As a matter of fact he is right.

19. This is not the point. The point is that…

«Ключ» для проверки контрольной работы по теме №3:

1. You should start your analysis with an objective evaluation of territory potential.

2. To understand the dynamics he had to compare two business indicators of the territory in terms of time (2019 vs 2020).

3. To visualize a potential business strategy for a product/business in the territory you can use BCG-Matrix.

4. A Business Strategy – is a justified concentration of promotional resources to reach the appropriate objectives in the appropriate market environment. – I fully agree with you here!

5. As you can see under these circumstances, we will have to choose the strategy of defending our business because our market share is high and the relevant market is falling down.

6. The matter is that in the growing market it is reasonable for the company to invest high promotional resources to drive the market share and to boost our sales.

7. As a matter of fact the average balance between individual contacts with physicians and their participation in group promotional activities must not exceed 2+3 per promotional cycle.

8. If the manager is short of promotional resources in the territory he/she may choose the strategy of withdrawal.

9. Why couldn’t she analyze and present the territory business potential?

10. If positive tendencies of business development in the city remain the manager can set very challenging objectives to his team.

11. We need to choose the strategy of driving the business for BLUE city. – I fully agree with you here!

12. To implement this strategy I need many promotional resources. That goes without saying!

13. Did I get you right? Are you trying to say that we must stop our promotional activity in the territory?

14. I am afraid you got me wrong I can’t give you the additional resources for this territory.

15. I mean to say that our team will not be able to achieve ambitious objectives without additional promotional resources.

16. Your analysis doesn’t make sense! – But it does!

17. I didn’t get you. Are you defending him? – On the contrary!

18. Did I get you right? I am afraid not. I mean to say that I can’t help you with the resources.

19. I am afraid I didn’t get you. Please, speak to the point!

20. I don’t know how to put it. As a matter of fact he is right.