18. The strategy of defending the business is aimed at increasing our market share.

19. The average balance between individual calls and group promotional activities for the strategy of defending the business is about 6+2.

20. The strategy of supporting business means that we make emphasis on group promotional activities.

21. Sometimes when the regional manager is short of promotional resources and the relevant business dynamics is falling down the company can implement the strategy of driving the business.

22. If you want to analyze some real territory potential and business strategy you need reliable information.

23. A regional manager sets business objective for this territory for the period of three months.

24. Business objectives are always set in terms of sales/money.

25. A regional manager first sets objectives in terms of sales and only then in terms of market share.

Задание №5: Письменно поставьте повествовательные предложения в отрицательную и вопросительную форму:

1. An effective territory management starts with deep business analysis.

2. The regional manager has analyzed the key marketing indicators for a business strategy.

3. All key market indicators must be analyzed in terms of time (year vs year) and in terms of territory.

4. BCG Matrix is recommended to visualize potential business strategy for a product/business.

5. BCG-Matrix was developed by a group of Canadian market specialists.

6. A Business Strategy is a process of setting business objective and calculating promotional resources for the territory.

7. Two main scales of the BCG-Matrix represent relevant market and our product market share.

8. The lines marked red in the BCG-Matrix show the average country indicators in relevant market dynamics and in our product market share.

9. Each of the four segment of the BCG-Matrix represents some business strategy.

10. The most ambitious business strategy for a territory is the strategy of driving the business.

11. The strategy of driving the business is chosen when the relevant business grows and our market share is small.

12. For the strategy of driving the business it is reasonable to invest a lot of resources.

13. The strategy of driving the business is aimed at increasing our market share.

14. The average balance between individual calls and group promotional activities for the strategy of driving the business should be about 6+3.

15. The strategy of defending the business is chosen when the company needs to keep our market share.

16. The average balance between individual calls and group promotional activities for the strategy of defending the business is about 3+3.

17. The strategy of supporting business means that we make emphasis on group promotional activities.

18. Our company is ready to implement the strategy of driving the business.

19. You need reliable information.

20. A regional manager sets business objective for this territory for the period of three months.

21. Business objectives are always set in terms of sales and money.

22. A regional manager first sets objectives in terms of sales.

Задание №6: Письменно задайте вопросы к подчеркнутым словам в предложении:

1. An effective territory management starts with deep business analysis.

2. The regional manager has analyzed the key marketing indicators for a business strategy.

3. All key market indicators must be analyzed in terms of time (year vs year) and in terms of territory.

4. BCG Matrix is recommended to visualize potential business strategy for a product/business.

5. BCG-Matrix was developed by a group of