4. Each of the key market indicators is analyzed in terms…
5. To visualize a potential business strategy for a product/business in a territory managers are recommended…
6. BCG-Matrix was developed by…
7. A Business Strategy – is…
8. Two main scales of the BCG-Matrix represent…
9. The lines marked red in the BCG-Matrix show…
10. Each of the four segment of the BCG-Matrix…
11. The main business strategies for a territory are…
12. An important benchmark for business potential analysis…
13. The strategy of driving the business is chosen when…
14. For the strategy of driving the business it is reasonable…
15. The strategy of driving the business is aimed at…
16. The average balance between individual calls and group promotional activities for the strategy of driving the business…
17. This balance (6+2) is given for…
18. The strategy of defending the business is chosen when…
19. For the strategy of defending the business it is reasonable…
20. The strategy of defending the business is aimed at…
21. The average balance between individual calls and group promotional activities for the strategy of defending the business…
22. The strategy of supporting business means…
23. Sometimes when the regional manager is short of promotional resources and the relevant business dynamics is falling down…
24. If you want to analyze some real territory potential and business strategy…
25. A regional manager sets business objective for this territory for…
26. Business objectives are usually set in terms of…
27. A regional manager sets MAX objectives for the territory when…
28. A regional manager set MIN objectives for the territory when…
29. A regional manager first sets objectives …. and then ….
30. Sales objectives can easily be calculated…
Задание №4: Устно прореагируйте на следующие реплики. Исправьте утверждения, не соответствующие содержанию текста:
1. An effective territory management starts with deep business analysis.
2. For effective territory management the first thing to do is to get a marketing forecast.
3. The key marketing indicators for an effective territory analysis are relevant market and our product sales.
4. Each of the key market indicators is analyzed in terms of time (year vs year) and in terms of territory (a smaller territory vs a bigger territory).
5. To visualize potential business strategy for a product/business in a territory managers are recommended to analyze a market forecast.
6. BCG-Matrix was developed by a group of American market specialists.
7. A Business Strategy is a process of setting business objective for some territory.
8. Two main scales of the BCG-Matrix represent relevant market and our sales.
9. The lines marked red in the BCG-Matrix show average country indicators.
10. Each of the four segment of the BCG-Matrix represents some business strategy.
11. The main business strategies for a territory are the strategy of attack and the strategy of defense.
12. The strategy of driving the business is chosen when the relevant business falls down and our market share is high.
13. For the strategy of driving the business it is reasonable to save resources.
14. The strategy of driving the business is aimed at increasing our market share.
15. The average balance between individual calls and group promotional activities for the strategy of driving the business should be about 3+3.
16. The strategy of defending the business is chosen when the company needs to keep our market share.
17. For the strategy of defending the business it is reasonable to invest a lot of resources in the territory.