The economy of the future will assign the greatest value to those products carrying intangible value that offer an opportunity to increase the development level of the humans (i.e. their qualities and competencies). These can be products in the field of information, knowledge, culture, or any other field. Accordingly, the leaders of the new economy will be those industries and enterprises that create such products.

The logic and model of the new human behavior in the economy of the future will be based on the understanding of values as products of positive social impact, that is: “I buy something that will make me better (as a person, in the sense of the development of my qualities and competencies), increase my development level and will therefore improve my financial well-being.” That is, the entire society will be working to create a more developed person, which in turn, through having all the necessary qualities and competencies, will contribute to the development of themselves and the society, thus acquiring even greater development and helping others to develop and fully supporting themselves and those around them financially. It is crucial to highlight that the development agenda is not forced or compulsory for anyone. Everything must happen freely, exclusively because of individual’s goodwill and desire. The reason is that the society understands that each person has their own development level and stage, their own development path, which they feel and identify on their own.

From here emerges an open, free economy of mutual benefit, of mutual positive impact, where everyone has their own understanding of the benefit to themselves, to the others, and to the society, and also acquires a corresponding measure:

• the personal capital – that is, the individual inner self-perception

• the social capital, that is, collective external measure – social recognition, status, social opportunities, etc.

• financial capital, that is, individual external measure – money and things surrounding that person

In other words, the more benefit and positive impact a person produces, the more capital of each type they earn.

All human and social interaction will be translated into the equivalent of positive social impact and its corresponding measure, including social and financial capital.

All products in the new economy will be assigned a positive impact index, which measures the usefulness of each product for the new human and social development paradigm. The higher the positive impact index a product has, the greater its cost, and therefore the value in terms of personal, social and financial capital. This will affect producers, sellers and buyers of these products accordingly. That is, the producers, sellers and buyers will all gain personal, social, and material capital by producing, selling and buying products with a higher positive impact index.

The concept of social value and capital must include, among other things, social recognition and appreciation for those who produce and buy products with a high positive impact index. This recognition can be expressed through specific additional social opportunities, such as the respective increases in social standing, “social doors,” “social elevators,” the opportunity to take on more important and responsible social positions, the opportunity to receive support from social funds working for the development of the new society.

In the economy of the future, all products, including ordinary material products, will be labeled according to their positive impact index (PII) on humans and the society, on a scale from extremely destructive through neutral, safe, and ultimately high positive impact.