The mechanism for introducing an intracorporate standard is a method for measuring the quality of health resort services and innovative service processes that affect service quality indicators. Internal corporate quality standard service in the sanatorium and resort area is a factor model that functionally allows you to most fully and timely provide vacationers with a complex service and health-improving services, characterized by qualitative and quantitative parameters, where the quality of service and the organizational service process are system-forming.

A service, unlike a product, is intangible. The service and its quality characteristics are inseparable in the service process, they are produced and consumed at the same time, they do not require system repair, storage. Service characteristics, measurement tools and service quality control require an original and unique approach.

Consumer satisfaction with health resort services is a key part of the study. The pricing strategy for wellness services is usually set by management, should attract vacationers, willing to pay the said price. While price defines the specialization of holiday needs, it is also an indicator of service quality, comfort level, and market segment in which the brand is located and competes with other resorts.

Effective resort revenue management should be based on key information sources of valuable information, consumer behavior of the target group, the results of systematic monitoring of service quality, volume of sales of the sanatorium-resort product. Development of a management strategy for a unified system of quality control of service, pricing, which is a backbone in the formation of a product (health, animation, excursion programs) that meets the needs of vacationers, is being created greater demand and, as a result, an increase in income. This leads to the assertion that revenue management is the process of maximizing profits from the sale of perishable resources, such as spa catering services, through price management, service quality, and service improvement through systematization.

Thus, only the resort team is able to form a favorable external image that contributes to the effective management of organizational and technological processes at the resort and technologies for promotion in the domestic and foreign markets.

(Scientific supervisor: Aidos Tlemissov, PhD

NCJSC «Semey medical university», Semey, Republic of Kazakhstan)

Reproductive health – the absence of diseases of the reproductive system or disorders of the reproductive function, with the possibility of carrying out reproductive processes with complete physical, mental and social welfare.

The reproductive health of family members depends on the level of somatic health of the spouses and their physical development, burdened reproductive history of the spouses (gynecological and urological diseases), the degree of intra-family conflict in relation to childbearing, contraceptive methods and artificial abortions. The risk factors for the formation of the pathology of the reproductive system include:

– unfavorable heredity;

– social factors;

– somatic diseases;

– acute and chronic stress;

– congenital and acquired diseases of the genitals;

– pathology of puberty;

– acute and chronic infections;

– irrational nutrition;

– complications of pregnancy and childbirth.

Of the social factors that have an adverse effect on the reproductive health of the population (women), the most important are: