Before you write or share something on social media, take a moment to focus.

Close your eyes to open your inner vision and release your energy.

Ask yourself:

– Do I genuinely want to say this now?

– Am I compelled to post this because of a self-imposed content plan I created or downloaded?

– Who is placing limitations on me?

– If I truly want to express this, have I already articulated it before?

When you write about something you know well, it may seem simple and evident to you; however, it’s not always clear to your audience.

I want to discuss the concept of a personal brand because when we talk about leadership, we inevitably touch upon it. We cannot ignore this vital subject. Many of you have likely heard the term "personal brand," and intuitively understand that those who possess a strong personal brand enjoy significant advantages. Individuals with recognizable names attract excellent deals, gifts, and opportunities. About 10-15 years ago, consumers primarily bought from companies and trademarks; now, they prefer to purchase from individuals. There is indeed an official definition of a personal brand—serious and straightforward—but I find it pretty dull. I have developed my own definition, one that I use in my work to convey the concept to my students and clients, and they resonate with it deeply.

A personal brand is an instant and stable image that emerges in people’s minds when they hear your name. In other words, it is a consistent energy-informational layer of reality that you have created, shaped, and refined to maximize its impact.

…Do you realize the depth with which I approach the concept of a personal brand? I possess a keen understanding of its dynamics. For several years, I have been advising large companies and private clients on how to enhance their personal brands, and they have seen remarkable results.

A personal brand is a sustainable energy-informational layer of reality that we actively shape. Since it encompasses both energy and information, we channel our energy and gather insights from the world around us. We express what lies within us alongside our external experiences. By combining these elements with the strength of our intention, we create the very essence—the core—of our personal brand, imbued with incredible strength and power.

We can choose to follow my path—or we can adopt the simplistic approaches that are often found online in articles about "how to create a personal brand." Such suggestions as "create a page, then establish a presence on social media, and so on" are misguided. People do not connect with a mere facade; they seek authenticity and depth. Without this, personal brands can become hollow.

As charismatic leaders, it is crucial for us to build a global brand that bears our name, so that people can trust and recognize us. I've previously discussed the myriad opportunities that a well-crafted personal brand can provide. I often state: if you cultivate an audience that genuinely appreciates you, others will be inspired to help you realize your wildest dreams—often those who are not even part of your existing audience. This phenomenon does not surprise me; it is a reflection of a unified energy-informational field in the Universe. When you express a desire, the pathways become clear.

You are the definer of your personal brand! You have the power to shape how you are perceived—as a charismatic leader or a unique brand. Simply affirm: "I want to be a distinctive brand." It truly is that straightforward. For some, a personal brand offers the chance to travel the globe sharing knowledge and becoming a prominent figure; for others, it provides the means to thrive within their local communities—and that is perfectly valid.