CHAPTER 3:

Crafting Charismatic Posts for Social Media Stars

In this chapter, my beloved kings and queens, we will delve into the essence of leadership messaging. What should we remember when we communicate as leaders on social media? We know all too well that people have needs. To effectively engage with our audience, we must appeal to these needs, inviting them to listen and follow our message. If your words and communication fail to resonate with the hearts of your audience, they will likely go unheard.

So, to which audience needs can we appeal? First and foremost, we must connect with their experiences and empathy. Experience and empathy are fundamental human needs and core qualities of our nature. It’s inherently human to empathize, to relate to another—especially the hero!

Remember, you are a superhero!

People naturally identify with the heroes of your posts, the protagonists in films, celebrities and the stars of your videos. Keep these moments at the forefront of your mind, allowing this understanding to become second nature. Once it does, you won’t need to consciously think about how to apply these principles; they will manifest effortlessly in your posts. Your subconscious mind readily absorbs all information, even if it feels like you’ve missed a thought. Your conscious mind has rigid frameworks, while your subconscious is attuned to everything.

What other aspects can we leverage to lead others? We can tap into well-being, another fundamental human need. We are consistently aware of our identities, our appearances, and how others perceive us. While comparison can lead to suffering, it can also bring comfort. Through your interactions, people often seek to fill voids in their lives—imagining what has not yet materialized.

What other needs are essential? One is the need for knowledge. Why do you eagerly tune in to my broadcasts, listen to my podcasts, and read my books? You seek knowledge from me. Humans are inherently inquisitive, and our thirst for understanding persists from birth to our final days. We are drawn to the world, its mysteries, and its challenges. By aligning your communication with this desire for knowledge, you fill gaps within your audience, allowing them to explore the unknown through you.

What else can we explore together? Spirituality. While it has historically been a challenge for individuals to articulate this desire, recent years have seen a rise in conversations about spirituality. People have become more open to recognizing a higher essence beyond mere materialism. There exists a longing to connect with what is intangible. When you address these topics, your audience will intuitively resonate with your message.

Lastly, you can engage openly with people about self-awareness. By appealing to their desire for self-discovery, you can inspire a wide audience. The journey of self-awareness is profoundly abstract and uniquely individual for each person. By inviting them on this exploration, you can foster deeper connections and empower their personal growth.

Self-awareness is the journey of discovering one's unique place in life. Regardless of how you seek to address another person's challenges, your efforts will ultimately be beneficial for them. This is a topic that holds the potential for healing and growth, as the subconscious mind tends to reject any knowledge that may be detrimental.

You may not have expected to encounter such insights in a book about social media, but throughout all of my training sessions, I consistently delve deeper than the surface-level content promised. I believe in fostering a profound dialogue with you, one that transcends the conventional boundaries of discussion. You can witness this depth in all of my books and articles.