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More and more universities today are recognizing that the third mission is part and parcel of higher education. Universities are striving to engage with society, by partnering with businesses, government institutions, local communities, and other stakeholders. With the support of grantmaking foundations, universities get the opportunity to implement their ideas and projects, thus driving progress and building their reputation as socially responsible institutions. In this article, we expound on how philanthropic organizations take part in formulating and implementing the universities' third mission, drawing on the example of the Vladimir Potanin Foundation – one of the pioneering charity foundations in Russia supporting and developing higher education.

Alexandra Avdeeva

Project manager, the Vladimir Potanin Foundation

Speaking about the third mission, it is best to start with the origin of the term. The evolution of the role of universities in society and the aspiration to establish a more “socially oriented university” underpins the history of this concept (Shek & Hollister, 2017). Emerging during the latter half of the 20th century, the term was coined to reflect the expansion of universities’ functions beyond education and academic knowledge (Kudryashova & Sorokin, 2019). “Third Mission Indicators for New Ranking Methodologies” by M. Marhl and A. Pausist is considered to be the classic work on this topic, in which the third mission is defined as “a collection of specific services based on actions and opportunities that serve the public good” (Marhl & Pausist, 2013). In contemporary practice, the third mission is usually associated with such aspects of university activities as technology transfer, engagement with businesses, developing and implementing innovations in the social sphere, partnerships with local communities and authorities to achieve public good (Kudryashova, Sorokin & Bugaenko, 2020).

Indeed, a universally accepted definition of the third mission is yet to be formulated, thereby affording ample scope for scholarly deliberation (Kudryashova & Sorokin, 2020).[64]

The quest for avenues to comprehend and implement the third mission of universities is a global trend. However, its local contextual nuances are largely shaped by the distinctive attributes of each university, the influence of the state on education, the level of entrepreneurial development in the country, and other factors (Balmasova, 2015).