• Completion of shortage of knowledge in need of an explanation of the unclear phenomena of political life, also it carries out also other functions:

• Orientation to the values broadcast by the myth,

• Association of individuals in society,

• Consolation function,

• Outlook formation,

• Impact on behavior

All this becomes possible thanks to low educational level of the population, shortage of knowledge about public political system, to trust to mass media and authoritative persons, unwillingness of own judgment of events of reality and received information.

For example, during elections, mass media on advantage to a certain political force create such image, image of the candidate which can make the most positive impact on electorate. Political struggle is won by that who managed to induce the majority of voters via various channels of mass media to make a choice in own favor.

The myth can be developed and the various commercial organizations, seeking to expand the markets, to increase extent of the influence, to win competitive fight or to increase profit.

It should be noted, as mass media in the majority – projects commercial, therefore, they try to maximize the profit. The enterprises of mass media with it are helped by the socio-political myth about pluralism of mass media. Exactly thanks to this myth it is possible to manipulate with mass consciousness; the pluralism means possibility of a choice, but if subjects of a choice aren't present, or illusion of their existence is created, the choice initially has manipulative character. There is also more global purpose of a mythologization of consciousness – to weaken, "to spread out from within" public system of the geopolitical rival on the international scene, differently the purpose is conduct information war successfully.

The structure of the myth and nature of his perception are well studied by public consciousness that allowed creating the whole industry fabricating and introducing myths for the purpose of manipulation with consciousness and behavior of audience in the democratic states.

Thus, creation of myths in mass media has under itself a number of the bases: on the one hand, society in its current state creates opportunity for successful introduction of the myth, on the other hand the myth is one of the most effective methods of conducting fight for economic and political resources therefore it is actively used by the power, the commercial organizations, participants of geopolitical processes.

1. Mass media and modern myths: http://www.moluch.ru/archive/46/5601/

2. Media industry academy" Science" Messenger of electronic and print media" magazine Archive" Release No. 2" A.A. Kashchuk. Television myths – one of ways of manipulation with consciousness of audience: http://www.ipk.ru/index.php?id=1535

УДК 81’355:811.111=111

KRAINEVA A., ERUSHENKOV D.*

Ufa State University of Economics and Service (Ufa)

* Saint-Petersburg State University of Aerospace Instrumentation (St. Petersburg)

The English language is now the first language of about 400 million people, the native language of 12 nations and the official or semiofficial language of 33 nations. Geographically, it is the most wide-spread language on the Earth; one in every seven people in the world speaks English. In many respects, it is quiet actual to learn it. We start studying English by learning spelling and reading, though English spelling and pronunciation system is very confusing and often puzzles even the native speaker. The majority of pupils of different age are at a loss in reading and writing new English words.