How to evaluate

How much does it cost? How to evaluate? What does "expensive" mean? Periodically, we discuss this topic in the group "How to sell your paintings?" Specifically, this means that the artist shares their work with a description, and fellow artists evaluate, discuss, and share their experiences.


It's easy to say, I smile. There's no abstract price or simple sale. Never. There's always a real, specific piece of work. And that's not enough. Because for each specific piece of work, there's a target audience. And that's still not enough. The main question: where are you selling your work, on which platform?


If we're talking about the internet, then through which website, platform? Specialized online galleries and auctions by style? Are there mixed platforms, marketplaces? Also, you can promote-advertise-sell through your profile and pages on social media and online. In this case, the price is influenced by your self-esteem, and the purchases are influenced by your influence and reputation as an artist. This is what it's all about. The mechanisms and justification of the price, as well as the amounts, are different. I can give you a real-life example from the realm of intimacy. There's no abstract intimacy, agree?


There's a moment between real, specific man and woman, in a specific time and space. And it's not "in general, overall" and "theoretically." Paintings are the same. I look at the maximum possible price in this location, platform, website. In real, as they say now, offline life. For one person, $5000 is nothing, while another lives on it for half a year. The value of the work. When you sell, you need to first show the value of your work. And the buyer puts forth the maximum amount they can afford. Only in this case can we say that the painting is expensive and valuable.

Yet the works deserve decent payment

Monday morning. Scrolling through my social media feed. I come across posts from an artist who has put their paintings up for sale. I read his comments about buyers, the artist's dialogue with the audience goes as follows:


– "People who have money are not very smart or decent."

– "Many are. Fortunately, there are exceptions."

– "All exceptions will soon go bankrupt."


While the mind despises affluent buyers (yes, probably not just buyers, and they can only be considered affluent from the artist's personal perspective), selling paintings is pointless. Perhaps it's cool in the author's eyes to flaunt contempt for people and arrogantly pride oneself on being broke. What a shame. His works are good.


The author doesn't consider it worthwhile for himself or his works to be paid decently. And he humiliates not only buyers but also his own creativity. The problem is that when such an artist comes to me saying, "Come on, Galina, what do I need to do to sell?" my communication with him makes no sense.


Because as long as there's stinking garbage in his mind, all technologies and methods are blocked. Do you think you must always be a martyr? Everything is very complicated? Do you enjoy the closed circle of suffering? That's not our way. Because my work is aimed at making people more prosperous and happy. Have you encountered such artists? How did you feel afterwards?

What do you expect from buyers?

Unfortunately, your expectations don't always align with reality. Among the people you interact with regarding sales, only about 10-20% are reasonable and adequate clients. Meanwhile, they browse, visit galleries and pages of other artists, hang out in art groups, and to some extent, understand the subject of discussion and selection.